My name is Chris Mendez. I design products that advertisers trust.
From the early days of my career, building B2B products at one of the world’s largest ad agencies, to my current role as Senior Director, UX & Product Design at TripleLift, I have been driven by a singular purpose: to craft innovative experiences that help marketers save time and drive better results.
At TripleLift, I lead a team taking our fragmented suite of AdTech tools and unifying them into a cohesive, self-serve experience for publishers and advertisers alike. As the owner of this multi-year initiative, I am responsible for shaping the vision with executive leadership, fostering and driving the roadmap, leading all design, content, and research efforts, coordinating with go-to-market to drive adoption, and reporting progress to the organization. Version 1 of our Publisher and Advertiser portals are currently in a closed beta.
In addition to this, I oversee the design and front-end development of our proprietary ad formats—arguably TripleLift’s biggest differentiator—across web and CTV. In doing so, I am working to establish our DCO and creative adaptation capabilities, leverage AI to automate native template customization by ingesting publisher page styling, and develop a cross-channel design system accessible through a commercial-facing template builder.
Before TripleLift, I was Senior Director, UX at VidMob, where I joined as Employee #19 and scaled the UX team to 15 people strong - across product design, content design, visual design, and UX research. There, I worked closely with the co-founders to transform the company from a creative production marketplace to an AI-powered creative analytics platform, trusted by brands like AB InBev, Johnson & Johnson, and L’Oreal. During my 6-year tenure, I helped bring several new products to market, integrate with partners like Adobe and Meta, and grow the business 50x.
Prior to that, and a brief foray into the B2C space, I was a journeyman at Ogilvy - beginning my career as a digitally-focused copywriter before fully transitioning to UX, a move prompted by a startup I founded on the side. There, I developed globally-adopted products for brands like American Express, BlackRock, DuPont, and Thermo Fisher Scientific.
Throughout my career, it’s always been about the people.
It’s about the people I design for. I believe UX is an investigative exercise, where the strength of your designs is a direct reflection of the strength of your intel. Whether you’re conducting client interviews, generating Looker or Mixpanel reports, or combing through reams of media plans, users should be at the center of everything you do.
It’s about the people I work with. I believe UX is a participatory exercise, where everyone—from product and engineering to sales and services—deserves a seat at the table. Having a culture of co-creation not only helps you remain objective and nimble throughout the development process, but also helps ensure your UX compliments your larger CX.
It’s about the people I lead. Despite my emphasis on business outcomes, there’s no greater accomplishment than helping a designer achieve the best version of their professional self. As a manager, I believe you should remember where you came from and pay lessons forwards, to elevate your team and help them achieve their goals.
I love meeting new people, so feel free to reach out. cjm5107@gmail.com
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