https://chris-mendez.com/Main-Text 2025-11-20T16:19:00+00:00 always 0.5 https://freight.cargo.site/t/original/i/e9abde7f039134e1df9e64cd3813d81a1b7306d620295a0fea737be3b76034fb/cm-logo.svg https://freight.cargo.site/t/original/i/8aa5519d26820dd66e92ef223eb7637a00ae34bebacc15ebec9cc733e2cdd60a/Studio.jpg The feedback tool from VidMob’s Creative Studio app. This feature allows brands to collaborate with their designers and provide data-informed feedback. https://freight.cargo.site/t/original/i/33c9b3e922efd91bf34398fe4779a165dd62e45db97505509fdd388795516cc9/Adobe-Plugin.jpg I worked on two Adobe plugins at VidMob. The first was a creative automation tool we acquired. This was the second one, where we integrated our adherence report into Premiere, scoring assets pre-render. https://freight.cargo.site/t/original/i/8000d885a6bfd279fff98d26e14e9964efee388955e64b9a46f6771e8c650166/Analytics.jpg An array of different AI-based reports from VidMob’s flagship product, Creative Analytics (e.g. element presence, element placement, media impact). https://freight.cargo.site/t/original/i/a002869fd4ebb1c1b37d3519043101eda903a5954519cec356ded70e90e549bb/Scoring.jpg The adherence report from VidMob’s Creative Scoring app. This report tells users how well their creative adheres to brand best practices and mandatories. https://freight.cargo.site/t/original/i/7e9b917325c8a03598cc5407617c3fb6964365ffe176a56de00b0c2a30533964/iOS.jpg VidMob’s iOS app, which was eventually sunset, served as a companion to Creative Studio, allowing brands to view creative in-situation and collaborate on-the-go. https://freight.cargo.site/t/original/i/c828b724bc4c3eaa2f1ffa72717504aea2c0db435cdf7b244608ca9246097be2/Frame-1.png The first app we developed as a part of TripleLift’s new platform was Deals, enabling publishers to create PMPs and buyers to curate data and supply. https://freight.cargo.site/t/original/i/880e777f364f0f6b0c36977dbe67f5096753c9a100482946247fc191e837f582/Frame-4.png TripleLift’s ad preview tool, where users can browse and customize templates, fill them with creative assets, and preview them across different devices. https://freight.cargo.site/t/original/i/2b01661ec450c538df46afc1f8b77a8a240cba5215092e7a13c0be0c86694b24/Frame-5.png A small sampling of TripleLift’s custom creative formats for web and CTV. https://freight.cargo.site/t/original/i/f8e8f23c411ab081b6ebfc3c246083fa89c563f7c0bad0af1a1d6c440ce06e30/Frame-3.png One of a handful of AI features we built at TripleLift. Here, users can upload a brief or persona and automatically generate custom keyword segments. https://freight.cargo.site/t/original/i/6694480906ab3cfbd6a70165e79947a7bdf1f6b46548df9b9c8d860ade1c5ec8/Frame-2.png The deal reporting experience from TripleLift Advertiser, where programmatic traders can troubleshoot and optimize campaigns.